Week 2 Session 2: NAME IT & CLAIM IT
hikariwayBuild a Brand That Speaks Before You Do
Your business name isn’t just a label — it’s the foundation of your legacy. In this session, you’ll learn how to choose a name, logo, and tagline that reflect your mission, values, and long-term vision. You’ll explore what makes a name powerful, how to create a professional brand identity, and why your logo and tagline are your business’s first impression in every room.
We’ll unpack the steps to design a brand that commands respect, builds trust, and communicates purpose — from your business cards to your courier vehicles. You’ll also develop your own Professional Pledge to guide your work ethic and reputation as you build your medical courier business.
By the end of this session, you’ll have more than a name — you’ll have a brand that stands for something, shines with excellence, and speaks success long before you do.
our name, logo, and tagline are more than design — they’re your legacy. This session teaches you how to build a brand that reflects your mission, earns trust, and sets the tone for your success. Pick a name that means something — and build a business that proves it.